Ok, so we were never actually on Shark Tank, but they say you become an expert after 10,000 hours of practice, and we're pretty sure that's about as many hours as we've watched.
We definitely learned a few things from being armchair product entrepreneurs - and one thing in particular stuck out...
“If you put it online, it can go around the world in a second, and someone will knock it off." -- Lori Greiner
So full disclosure, we kinda need to sell a lot of Hey Duvets to pay for all the global design patents and trademark registrations our IP lawyers recommended, but we think it will be worth it.